VELO Wholesale: The Range Explained for Retailers

VELO is one of the brands customers most often ask for by name, and its range is large. That is good news for sales, but it can make ordering confusing. This guide breaks the VELO wholesale range on SnusCore Wholesale into flavours, strengths and formats, so you can choose a selection that fits your shop.

Product availability changes, so always check the current VELO wholesale range before you order.

How VELO names its products

Most VELO product names follow a simple pattern: flavour, then format or strength line. For example:

• VELO Crispy Peppermint: the regular version.
• VELO Crispy Peppermint Mini: the same flavour in a smaller pouch.
• VELO Freezing Peppermint Ultra: a higher-strength line.
• VELO Tropical Mango Slim: a slim pouch.

Once you know the pattern, it becomes easy to spot which products are variations of the same flavour.

Flavours in the VELO range

Mint

Mint makes up a large part of the VELO range and is the natural starting point for most shelves. Examples include:

• VELO Crispy Peppermint
• VELO Freezing Peppermint
• VELO Peppermint Storm
• VELO Bright Spearmint
• VELO Green Spearmint
• VELO Witty Spearmint

Peppermint and spearmint feel different to users, so it is worth stocking at least one of each.

Fruit

VELO has a broad fruit line, often with a cooling note. Examples:

• VELO Tropical Mango, also as Slim, Ultra and High versions
• VELO Mango Flame and VELO Mango Ice Slim
• VELO Lime Flame and VELO Sour Lime
• VELO Orange Spark
• VELO Purple Grape and VELO Groovy Grape
• VELO Breezy Mango
• VELO Guava Passionfruit Slim

Berry

• VELO Black Currant
• VELO Blue Raspberry
• VELO Blueberry Ice Slim
• VELO Ruby Berry Slim
• VELO Tangled Berry
• VELO Dark Cherry Mini

Liquorice and others

For customers used to traditional Nordic flavours there is VELO Salty Liquorice and VELO Lofty Liquorice. The VELO Shift line (Mango Yuzu, Kumquat Citron, Pomelo Peppercorn) offers less common flavour combinations for customers who like to try something new.

Strengths

On SnusCore Wholesale, VELO strength is shown in mg per pouch, together with a label: Light, Medium, Strong or Extra strong. At the time of writing the range covers roughly these levels:

Label	Typical VELO mg per pouch	Examples
Light	4-5.6 mg	VELO Sour Lime Mini, VELO Witty Spearmint
Medium	6-8 mg	VELO Green Spearmint, VELO Ruby Berry Slim
Strong	10-14 mg	VELO Crispy Peppermint, VELO Freezing Peppermint Ultra
Extra strong	17 mg	VELO Freezing Peppermint Max Slim

VELO also lists some Zero products, such as VELO Bright Peppermint Zero and VELO Tropical Mango Zero, shown as 0 mg. If you stock them, display them clearly so customers do not confuse them with nicotine products.

Always read the exact mg value on the product page. The same flavour can come in several strengths, and labels are a guide, not a replacement for the number.

Formats

VELO comes in several pouch formats:

• Regular: the standard pouch, used for most of the range.
• Mini: a smaller pouch, usually at lower strengths, for example VELO Bright Spearmint Mini or VELO Purple Grape Mini.
• Slim: a thinner, longer pouch, for example VELO Blueberry Ice Slim or VELO Mango Ice Slim.
• Max Slim, Ultra and High: higher-strength lines such as VELO Freezing Peppermint Max Slim, VELO Freezing Peppermint Ultra and VELO Tropical Mango High.

Our article on Slim, Mini and regular formats explains which customers tend to ask for each.

Building a VELO selection for your shop

You do not need the whole range. A starting selection could look like this:

• Two or three mint products across strengths, for example one light spearmint, one medium mint and one strong peppermint.
• Two or three fruit products, such as a mango and a lime or grape.
• One or two berry products.
• One mini or slim option for customers who prefer a smaller or thinner pouch.

Because the minimum is 240 cans per warehouse in any mix of brands, VELO can be one part of a wider order. You order in steps of 10 cans, so 10 or 20 cans of each VELO product is a manageable test.

Check the warehouse

VELO products are spread across our warehouses, and the same product may be available from more than one. Each product page shows which warehouse holds stock. Group your order by warehouse so that each part reaches 240 cans. See delivery and payment for shipping times and options.

See VELO trade prices

Trade prices per can are visible once you log in. Register for a free trade account to see VELO prices and build your first order.